In today’s busy downtown neighborhoods, you will be interested in a 3D led screen, when it plays a wonderful video, cool background, can you be attracted by its high-definition, high-resolution effect, and these are just one of our led display billboard display, when a cute cat feels like crawling out of the screen, come to your side and your close contact, will you feel it is too amazing, these realistic 3D display effect, without wearing any equipment, just bare eyes can enjoy. When a cute cat feels like crawling out of the screen and coming to your side to have a close contact with you, you will not find it too amazing, these realistic 3D display effects, no need to wear any equipment, only with naked eyes can enjoy. This is the naked eye 3D billboards that have taken the world by storm in recent years, and they have not only become the new landmarks of the city, but also led a visual revolution.
What is 3D billboard?
Next, we will give you a comprehensive analysis of the true nature of 3D billboards! We will explain in these aspects.
- How do 3d billboards work?
- What is the key core technology of 3D billboards?
- What are the differences between 3D billboards and ordinary led display billboards?
- What are the application scenarios of 3D billboards?
- What are some of the representative works of 3D in the world?
- How do you operate 3D billboards?
- What is the future of 3D billboards?
How do 3d billboards work?
The working principle of 3D billboard is to use the principle of our human binocular parallax, there is generally a certain distance between our eyes (about 6 – 7 cm), when we observe a certain object, the two eyes will see a slightly different image, this level of difference is known as binocular parallax, and then after our brain will we see the image of a certain object for the differences in the fusion of the level of the difference when there is no difference is A flat painting, when there is a large difference between the left and right viewpoints, there will be a sense of three-dimensionality, the formation of a dislocation of the display, so that we naturally feel that we have entered a 3D stereoscopic space, thus realizing the naked eye 3D effect.

What is the key core technology of 3D billboard?
- led big screen: in order to cooperate with the production of 3D led screen animation, so that the audience can watch the best visual effect in a specific angle, we will make the led display screen into a curved multi-faceted. The L-shaped screen is our longest use, generally divided into right angle screen, and arc screen, the difference between them lies in the corner between the two is connected in what way, L-shaped connection is used cabinet 45 ° diagonal way, the more defective place is that there will be a gap is difficult to deal with, and with the arc of the way of the transition, the overall effect of the overall effect of the very smooth, without any gap, just the cost of a higher, the two is the current naked eye 3d led screen: in order to match the 3D led screen animation production, so that viewers can watch the best visual effect at a specific angle, we will make the led display screen curved multi-face. These two is currently a common installation of naked eye 3D screen, this design utilizes the space of XYZ face design, so that the audience can feel a strong stereoscopic effect at any angle, presenting the most realistic three-dimensional stereoscopic effect.
- High-definition display: In order to realize the realistic naked eye 3D effect, the screen area as large as possible, the higher the resolution (such as 4K or 8K) so that the rendering of the effect of the more delicate, the more realistic image, the better the effect of 3D, and then the refresh rate should be at least to reach the 3840HZ or more so that in the shutter shooting, no scan lines and moiré, so that the picture is more fluent.
- 3D animation material production:3D animation video is a more complex process, first of all, you need engineers according to the effect of the material you want to complete a 3D modeling process, in which the 3D modeling software will be used to produce, (such as Maya, Blender, 3Ds Max, etc.) and then apply the color and texture of the material to the 3D model, to ensure that the model’s details and texture in line with the design requirements! Then arrange the lighting in the 3D scene to simulate the real lighting effect, to achieve the best viewing effect, and then render the animation video produced, and then add some color correction and special effects to enhance the quality of the material and visual effects, so that a 3D animation of the material on the production of the finished, usually manufacturing 3D materials Usually the 3D material is made in seconds to calculate the cost.
What are the differences between 3D billboards and ordinary led display billboards?
- Screen area: 3D large screen in order to achieve 3D display effect, the area of the led display screen has strict requirements, because the production of 3D material needs to be multi-faceted to form a visual difference, so there must be a certain area in order to show the 3D display effect, once the area is small there is no more 3D effect, it looks easy to blur and blur, and the ordinary led screen does not have an area of the size of the impact, only need to combine with the budget and the size of the building to determine the use of area. Budget and the size of the building to determine the use of area.
- Picture clarity: naked eye 3D big screen in order to be able to bring super shocking display effect to watch the passers-by, it is necessary to ensure that the clarity of the picture is very high, so that passers-by from any angle to watch are very clear to show the content of the display, so that people can be more immersive, experience the immersive effect, usually we recommend the use of P3 outdoor led display screen, which has a very high degree of clarity with the visual effect.
- Resolution should be large: naked eye 3D screen in order to achieve a better display effect, the resolution must be large, to meet the minimum 4K display requirements, so that the picture is more realistic, color reproduction is higher, so that you watch more visual impact.
What are the application scenarios of 3D billboards?
- Luxury industry: Luxury brands usually want to highlight their brand value through naked eye 3D advertising. The novel and shocking visual performance of naked-eye 3D advertisement leaves a strong visual impact to the audience, which can fully increase the brand exposure and make jewelry or luxury goods vividly displayed in front of the public, and it is one of the most popular forms of advertisement in the luxury industry at present.
- 3C technology industry: With the continuous progress of technology, the 3C technology industry also needs to demonstrate the advancement and uniqueness of its products through innovative forms of advertising. The visual effect of naked-eye 3D screen can well attract the attention of technology enthusiasts, so it has also become an important choice for 3C technology industry to place advertisements.
- Automobile industry: car brand publicity can be seen everywhere around us, when a car advertisement is played through the naked eye 3D big screen, as if it is driven from the screen to your front, will you be more profound to the marketing of this advertisement, and more impress you, so the naked eye 3D big screen, is the best display of the competitive advertisement of many automobile manufacturers.
- City marketing: some city governments will utilize naked eye 3D big screen for city promotion to show the characteristics and cultural charm of the city. This form of advertising can attract more attention from tourists and investors and inject new vitality into the development of the city.

What are some of the representative works of 3D in the world?
- COEX K-POP Plaza, Gangnam District, Seoul, South Korea “Wave” wave screen, through the naked eye 3D large screen can display more photos of artists, advertisements and real-time time and weather forecast, etc., as the COEX iconic street, not only effectively for the advertisements to play a good publicity, but also to attract more commercial street passers-by the line of sight.
- Japan Tokyo shinjuku station to 3d cat billboard, Cross Shinjuku Vision in the three flower cats, able to simulate the cat’s blinking, stretching and other cute expressions, and even jump out of the screen, come to your side, the visual effect is extremely realistic, is the majority of tourists scrambling to hit the landmark building.
- The MSG Sphere in Las Vegas, USA, with an exterior consisting of fully programmable LED displays, is a multi-functional entertainment venue that hosts concerts, shows, and a variety of other cultural events. It has become an iconic Las Vegas landmark. The Sphere can accommodate a large number of spectators, and the large LED screens have very high clarity, providing the audience with an immersive naked eye 3D viewing experience.
- The United States of America New York 3d billboard times square, times square, as one of the world’s highest pedestrian flow of one of the locations, every day to receive more than 400,000 tourists, every year is to attract more than 134 million tourists to visit, 3D big screen not only attracted tourists around the world’s attention, but also become an important stage for enterprises to display their brand image, the use of editable led screen, fast review speed, easy to broadcast.

How do you operate 3D billboards?
- Self-built large screen operating company: when you have rich advertising resources and professional operation team, we recommend that you choose the independent operation, you can set up a large led screen in the city’s busy areas through leasing or cooperation, independent operation and management, able to provide a full range of advertising services for advertisers.
- Agency operating company: when you have the ability to build a led screen, and there is no corresponding advertising operations team, so we recommend that you cooperate with advertising companies, choose to operate on behalf of the model, you are responsible for the maintenance of the big screen, and advertising, advertising, by the agency to operate the advertising company, so that you can get more customer resources, and better utilize the 3D naked eye big screen, bringing lucrative remuneration.

What is the future of 3D billboards?
3D billboard market prospects are very broad, thanks to its unique technical advantages, a wide range of application scenarios and increasing market demand, although the cost of construction is relatively high, but with the increasing popularity of large cities, I believe that again in the near future, the price of 3D billboards will also be reduced, and get the rate of return will be higher and higher.
Summary: minray as a china 3d billboard manufacturer, believe that our professional can bring you a deeper understanding, from the production of 3d big screen to the operation of 3d electronic big screen, 3d big screen is in the big cities exudes a bright light, from led display screen for advertising outdoor The 3D big screen is radiating bright light in various cities, from outdoor advertising led display screen ,commercial displays, street signs, scenic spots, culture and tourism and other industries will set off a wave of fever, let us look forward to better 3D billboards shining in every corner of the world!


